YouTube sponsorship rate calculator
Work out what a creator should cost before you email them. Enter their average views, pick a niche and a placement, and you get a defensible range — with the benchmarks and the maths shown, not hidden.
Free, no signup, no email. Everything runs in your browser.
The number that actually sets the price. Average their last 10 videos.
Not used in the price — only to sanity-check their reach.
Expect to pay
$900 – $2,000
A typical ask lands near $1,500 — about $30 per 1,000 views.
- Base CPM (Tech & gadgets)
- $18–$40
- Placement
- ×1
- Audience location
- ×1
Free — pull creator emails straight from YouTube.
Strong reach20.0% of subscribers watch an average video
This channel reaches an unusually large share of its subscriber base. Expect rates at the top of the range — and expect it to be worth it.
Why tech & gadgets sits here: High purchase intent and a well-established sponsorship market, so creators know their worth.
How this is calculated
No black box. The estimate is a CPM benchmark applied to the channel's real reach, adjusted for what you're actually buying:
(average views ÷ 1,000) × niche CPM × placement × audience location × add-onsThe baseline unit is a 60–90 second mid-roll integration for a creator with a mostly US/UK/CA/AU audience. A shout-out is worth about half of that; a dedicated video about two and a half times. Rates are commonly cited industry benchmarks, not quotes — creator pricing isn't standardised, and the only authoritative number is the one on the creator's own rate card.
For the full picture on pricing models, negotiation and what drives a quote up or down, read How Much Do YouTube Sponsorships Cost? A Brand's Guide.
YouTube sponsorship CPM benchmarks by niche
What a standard integration costs per 1,000 views, by category. Niche is the single biggest factor in the price — bigger than channel size.
| Niche | CPM range | Cost at 50,000 views |
|---|---|---|
| Finance & investing | $25–$50 | $1,250–$2,500 |
| B2B & SaaS | $25–$50 | $1,250–$2,500 |
| Tech & gadgets | $18–$40 | $900–$2,000 |
| Business & marketing | $18–$40 | $900–$2,000 |
| Education & how-to | $14–$32 | $700–$1,600 |
| Health & fitness | $14–$32 | $700–$1,600 |
| Beauty & fashion | $12–$30 | $600–$1,500 |
| Home, DIY & garden | $12–$28 | $600–$1,400 |
| Food & cooking | $10–$26 | $500–$1,300 |
| Travel | $10–$25 | $500–$1,250 |
| Gaming | $10–$24 | $500–$1,200 |
| Entertainment, vlogs & comedy | $8–$20 | $400–$1,000 |
What each placement is worth
- Shorts / community post×0.4A single short-form video or post
- Shout-out (15–30s)×0.55A brief verbal mention, no demo
- Pre-roll (30–60s)×0.75Read at the very start of the video
- Mid-roll integration (60–90s)×1The standard sponsorship — this is the baseline
- Dedicated video×2.5A whole video built around your product
You have a budget. Now you need creators.
A rate estimate is only useful once you have a shortlist to pitch. The usual order:
- 1. Build the shortlist. Find creators in your category — How to Find YouTube Channels in Any Niche.
- 2. Vet them before you pay. Check the views-to-subscribers ratio and comment quality so you aren't buying inflated numbers — How to Vet a YouTube Channel Before You Reach Out.
- 3. Get their business emails. Pull them in bulk with TubeMailer instead of opening every About tab by hand — How to Build a YouTube Outreach List.
- 4. Send the inquiry. Lead with the offer and a budget range — 9 Cold Email Templates for Influencer Outreach.
Frequently asked questions
How much does a YouTube sponsorship cost?
For a standard 60–90 second mid-roll integration, most YouTube sponsorships are priced at roughly $10–$50 per 1,000 views, so a video averaging 50,000 views typically costs somewhere between $500 and $2,500. The exact figure depends most on the niche — finance and B2B channels command 2–3x what gaming or entertainment channels do — then on how deep the integration is, where the audience is based, and whether you're also buying usage rights or category exclusivity.
How do you calculate a YouTube sponsorship rate?
Take the channel's average views per video (not its subscriber count), divide by 1,000, and multiply by a CPM benchmark for the niche. Then apply a multiplier for the placement: a short shout-out is roughly half the price of a standard integration, while a dedicated video is around 2.5x. Add roughly 25% if you want to reuse the footage in your own ads, and around 20% for category exclusivity.
Should I price on subscribers or views?
Always views. Subscriber counts are a historical number and say little about how many people will actually see your placement — a 500,000-subscriber channel averaging 20,000 views per video is worth far less than a 50,000-subscriber channel averaging the same 20,000. Use the subscriber figure only as a sanity check on whether the audience is still active.
Why do finance and B2B YouTube sponsorships cost more?
Because a viewer is worth more. Advertiser competition for those audiences is intense and a single converted customer can be worth thousands, so creators in finance, B2B and SaaS can sustain CPMs of $25–$50 while entertainment and vlog channels sit nearer $8–$20. You're paying for audience value, not audience size.
Are these rates guaranteed?
No. Creator pricing isn't standardised and there's no public rate database — these are commonly cited industry benchmarks meant to help you budget and recognise an inflated quote. Treat the output as a starting range, then ask the creator for their rate card. Most will send one on request.
Is this calculator free?
Yes, completely free with no signup and no email required. It runs entirely in your browser and nothing you enter is sent anywhere or stored.
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